"People hear statistics, but they feel stories." - Brent Dykes I heard an incredible story the other day about an alumna--a single mom of three,
I am a marketing and communications professional with over 10 years of experience in digital engagement.
I seek to integrate my two passions, higher education and sustainability by finding a new and innovative digital approach to engaging alumni and donors.
Skills & abilities
Engaging Verbal and Written Communication
Marketing and Digital Content Officer
MBA in Sustainable Commerce
Professional Certificate in Social Media and Web Writing for Higher Ed
Bachelor of Commerce in Marketing Management
President's Advisory Committee on Sustainability
Net Impact - U of G Graduate Chapter
A4S International Case Competition
University of Guelph Alumni Affairs and Development Culture Committee
Hobbies & Interests
What is design philanthropy? To explain, let's start with the term design thinking. Design thinking is a relatively new concept in business that revolves around
If you're not online, you're not in the game. A major missed opportunity within advancement in higher education is providing donors with an engaging online
Alumni relations is a critical function of advancement, but it's not always viewed as such. Working in engagement, I'm often met with the notion that
Philanthropy is not about the money. It's about using whatever resources you have at your fingertips and applying them to improving the world.
Carly’s ability to lead is evident through her impact and influence of others, challenging those individuals to think differently about a problem, and promotion of collaboration among small and large groups of peers. It is through Carly’s passion for sustainability that her strategic leadership shines.
Carly's combination of technical expertise and creative thinking is invaluable in today's changing competitive landscape. She is a proven commodity as a leader and inspires her teammates through her personal values, intelligence and desire for shared success.
Carly joined Linamar early in her career as our in-house Creative Marketing resource. I took notice right away of her confidence and composure. Those traits carried through to the projects she completed, her interactions with other team members as well as leadership. She was a great fit and valuable member of the Linamar team.