4 Tips for Storytelling in Advancement to Inspire Action
"People hear statistics, but they feel stories." - Brent Dykes I heard an incredible story the other day about an alumna--a single mom of three,
Here you will find my resume...
I am a marketing and communications professional with over 10 years of experience in digital engagement.
I seek to integrate my two passions, higher education and sustainability by finding a new and innovative digital approach to engaging alumni and donors.
Skills & abilities
Inspiring Leadership
Collaborative Teamwork
Engaging Verbal and Written Communication
Strategic Planning
Relationship Building
Creative Problem-Solving
Confident Decision-Making
Work Experience
2018 - Present
Web Analyst
University of Guelph2019 - Present
Blogger
Simple Philanthropy2015 - 2018
Marketing and Digital Content Officer
University of Guelph2014 - 2015
Marketing Coordinator
Linamar Corporation2010 - 2014
Entrepreneur
Equezon.com & zewLo.comEducation
2017 - 2019
MBA in Sustainable Commerce
University of Guelph2016
Professional Certificate in Social Media and Web Writing for Higher Ed
Higher Ed Experts2008 - 2013
Bachelor of Commerce in Marketing Management
University of Guelph
Involvement
President's Advisory Committee on Sustainability
Selected Member, June 2019 - Present
Net Impact - U of G Graduate Chapter
VP Internal Engagement, January 2019-Present
A4S International Case Competition
Competed in a Team of 4, March 2019
University of Guelph Alumni Affairs and Development Culture Committee
Member, July 2018 - March 2019Hobbies & Interests
Design
Graphic, Digital, Web
Sustainability
Focus on the future
Some of my favourite projects...
AA&D Website Redesign
Marketing and Communications
Impact Report
Donor Relations and Stewardship
Corporate Video Strategy and Production
Marketing and Communications
e-Welcome Series for New Graduates
Marketing and Communications
Masters Research Thesis: Young Alumni Engagement
Marketing and Communications
Want to learn more about my research?
Some of my latest posts on alumni engagement… Wan't more?
Design Philanthropy: Alumni as Architects in their Giving
What is design philanthropy? To explain, let's start with the term design thinking. Design thinking is a relatively new concept in business that revolves around
3 Key Elements Young Alumni are Seeking from their Online Giving Experience
If you're not online, you're not in the game. A major missed opportunity within advancement in higher education is providing donors with an engaging online
Are Your Events Cultivating Young Alumni as Donors?
Alumni relations is a critical function of advancement, but it's not always viewed as such. Working in engagement, I'm often met with the notion that
Philanthropy is not about the money. It's about using whatever resources you have at your fingertips and applying them to improving the world.
How am I to work with you ask?
Carly’s ability to lead is evident through her impact and influence of others, challenging those individuals to think differently about a problem, and promotion of collaboration among small and large groups of peers. It is through Carly’s passion for sustainability that her strategic leadership shines.
Carly's combination of technical expertise and creative thinking is invaluable in today's changing competitive landscape. She is a proven commodity as a leader and inspires her teammates through her personal values, intelligence and desire for shared success.
Carly joined Linamar early in her career as our in-house Creative Marketing resource. I took notice right away of her confidence and composure. Those traits carried through to the projects she completed, her interactions with other team members as well as leadership. She was a great fit and valuable member of the Linamar team.
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